Transforming a seasonal promotion into an educational journey that attracted new language learners while maintaining Intellect's premium brand positioning.
How did we help:
- UX/UI
- Development
Client
Industry
Intellect is one of Bulgaria's leading language learning center dedicated to providing accessible, effective, and engaging courses for students of all levels.
The Black Friday landing page for Intellect transformed their seasonal promotion strategy, leading to significant improvements in lead generation, course enrollments, and revenue.
Return on marketing investment within the campaign period
Increase in language test completions compared to previous promotions
Of visitors completed the registration process after starting the test
Growth in new student enrollments compared to previous campaigns
Language learning is a significant investment of time and money, but discounting during Black Friday risked undermining Intellect's premium position in the market.
Promotional offers lacked effective scarcity elements, failing to motivate immediate action from potential students.
Without a compelling entry offer, visitors would browse discount information but leave without providing contact details.
Previous campaigns attracted interest but struggled with a disjointed user journey that lost prospects before enrollment.
Campaign pages weren't optimized for the majority of users who browse promotional offers on mobile devices
To transform Intellect's Black Friday campaign, we developed a strategic approach focused on balancing promotional urgency with educational value and premium positioning.
We analyzed successful educational promotions and identified the free language assessment test as a perfect low-barrier entry point for potential students.
We designed powerful urgency triggers including a live countdown timer, "100+ people already claimed this offer" indicator, and limited-time bonuses to drive immediate action.
We designed a sophisticated dark space theme with language flags, creating an aspirational atmosphere that positioned language learning as an exciting journey.
Recognizing that many users browse holiday offers on mobile, we ensured the countdown timer, scarcity indicators, and form fields were perfectly accessible on all devices.
Our approach to Intellect's Black Friday campaign focused on creating a meaningful educational experience. We methodically designed each step, analyzing the journey of potential students from initial interest to course enrollment. The goal was to offer a smooth process that naturally guides visitors from exploring the courses to making a decision.
During development, we used data from user interviews, competitor analysis, and prototype testing. This allowed us to find a balance between attractive design and functionality. We structured the interface so visitors could easily find the necessary information and go through the enrollment process without unnecessary complications, transforming the promotional campaign into a useful tool for choosing appropriate language training.
Inspired by the idea that every new word opens a new world, we designed a user interface that feels like a journey—a dark universe where language flags drift and every movement has meaning. We didn’t just animate elements—we choreographed rhythm that pulls users in, keeps them focused, and invites them to take action. The user isn’t just scrolling—they’re orbiting around a clear purpose: to begin their language journey.
Every animation supports the experience—no flashy distractions, just intentional rhythm that keeps engagement alive.
Motion gently steers the user’s attention toward key actions—forms, timers, and the registration CTA.
The interface was refined down to the pixel for mobile devices—everything is fast, intuitive, and crystal-clear, even when scrolling with a thumb.
The dark cosmic backdrop and subtle motion created an atmosphere that was both elegant and memorable.
Whether scrolling, tapping, or filling a form—everything feels like one seamless, orchestrated experience.
To turn interest into action, we designed a focused urgency layer that amplifies the value of the offer without cheapening the brand. Instead of relying on generic countdowns or bold discount tags, we used refined psychological triggers that prompt users to act—now, not later.
The urgency system included a real-time countdown timer, live claim indicator (“100+ people already claimed this offer”), and limited-time bonuses that unlocked only after completing the language test. Every element was designed to reward quick action while preserving the brand’s premium positioning—urgency, but with elegance.
For Intellect’s Black Friday campaign, we crafted a visual experience that balances premium aesthetics with promotional energy. The interface uses a dark, atmospheric background accented by glowing countdowns, animated flags, and subtle motion — evoking a sense of urgency while maintaining the brand’s elegance and credibility.
We focused on visual hierarchy and clarity: large, legible typography guides the user’s attention through key sections, while animated transitions and strategic use of contrast make the content feel dynamic without overwhelming the experience. Instead of relying on flashy discounts, we let the design build momentum — creating a digital space that feels exciting, modern, and unmistakably Intellect.
To maximize the impact of the Black Friday campaign, we designed a series of branded social media posts that extended the landing page experience across Instagram and Facebook. Each post was crafted to echo the visual identity of the campaign — dark, minimal, and energetic — while delivering key messages in a format tailored to each platform.
Turning Vision Into Voltage
