Developing an intuitive donation experience that bridges donors with elderly care homes while preserving the emotional essence of charitable giving.
How did we help::
- UX/UI
- Development
Client
Industry
Pay Forward is a Bulgarian non-profit initiative dedicated to supporting elderly and vulnerable residents in community homes through transparent charitable giving and meaningful connections.
The Pay Forward platform revolutionized charitable giving in Bulgaria, demonstrating that thoughtful digital experiences can dramatically increase support for vulnerable communities.
Bulgarian leva raised through targeted campaigns
Elderly residents supported across community homes
Holiday meals and celebrations funded through the platform
Active volunteers engaged through digital recruitment
While Pay Forward had a strong mission to help elderly people in care homes, they lacked a digital platform to reach more donors and facilitate giving.
The foundation had no website, limiting visibility and opportunities to attract new donors.
Without a digital platform, the inspiring stories of beneficiaries remained hidden and didn't reach potential donors.
Donations were primarily made in-person or through bank transfers without clear and convenient digital options.
Seasonal charitable initiatives struggled to touch people's hearts through visual content and lacked clear paths to action.
To transform Pay Forward's digital presence, we developed a strategy centered on emotional storytelling, transparent impact, and frictionless donation journeys.
We conducted interviews with donors and care home residents to identify the key emotional triggers that motivate sustained charitable giving.
We designed intuitive donation pathways with multiple contribution options (one-time gifts, holiday meals, celebration sponsorships) optimized for conversion.
We created a transparent reporting system showing exactly how donations translate to real-world impact, building donor trust and encouraging repeat giving.
We developed a distinctive illustration system and photography approach that highlights authentic human experiences and creates emotional connections with beneficiaries.
Reimagining Pay Forward meant creating an intuitive donation platform from scratch. We didn't just build a website; we carefully mapped out every interaction, visualizing each click from the perspective of potential donors eager to make a difference. Our goal was to seamlessly guide users—from browsing causes and exploring beneficiary stories, to effortlessly completing donations.
We went beyond standard solutions. By conducting user interviews, competitor analysis, and interactive prototype testing, we fine-tuned the platform to hit that perfect balance between inspiring visuals and practical functionality. Every step was designed to ensure users could easily find what they were looking for, making the digital journey feel as natural and rewarding as the act of giving itself.
Прототипите се превърнаха в основата на нашия дизайн процес, оформяйки начина, по който потребителите взаимодействат с дигиталната платформа на Предай нататък. Тези опростени структури ни позволиха да тестваме навигацията, да усъвършенстваме оформлението и да осигурим плавна йерархия на съдържанието преди да преминем към финалния UI дизайн. Фокусирайки се върху яснотата и използваемостта, ние проектирахме прототипи, които проследяват целия път от първоначалното разглеждане на каузите до завършването на дарението.
That is ensuring that users could intuitively access beneficiary stories, cause information, and donation options. These wireframes were more than just blueprints—they were the first step in crafting an inspiring, user-centered experience. They helped us validate information placement, user flows, and mobile responsiveness, setting the stage for the emotionally impactful.
To capture the essence of charitable giving, we created a unique illustration system for Pay Forward. The custom animated graphics portray the warmth of human connection and support through delicate yet emotional visual elements. This approach creates a deep emotional connection, allowing the message to reach directly to visitors' hearts.
The illustrations depict authentic human connections that resonate with the foundation's mission and create an emotional bond with visitors.
We balanced between contemporary digital design and the timeless value of human care, creating a visual identity that is both modern and heartfelt.
Instead of using typical charity imagery, we opted for a delicate line art style that gives the platform a distinctive character.
Carefully chosen red accents highlight key elements and reinforce Pay Forward's brand identity.
Gentle animations add movement to static illustrations, capturing attention and creating a more interactive user experience.
To create transparency and motivation in the giving process, we developed an interactive indicator that shows real-time progress for each campaign. This element is not just a statistical tool but an emotional connection point between donors and the cause, visualizing the collective impact of the community.
The indicator is designed with an intuitive visual language, using the brand's burgundy red color that fills with each donation, creating a sense of progress and shared purpose. With added animations when reaching certain milestones, the platform celebrates every small success, reinforcing the sense of satisfaction and recognition for donors.
We created an easy way to share causes beyond the digital space. The "Print QR and place in office" button opens a ready-made PDF with a QR code that partners can place in offices, stores, and public spaces. This turns any physical location into a potential connection to the digital platform. Passersby scan the code and instantly reach the specific cause without searching for the website.
BeGood’s store was designed to turn everyday shopping into a simple and inspiring way to support meaningful causes. Our goal was to create a smooth and emotionally resonant shopping experience where users could easily browse, choose, and purchase items—knowing that every product directly contributes to charitable initiatives.
За Предай нататък емпатията и прозрачността бяха в основата на визуалното преживяване. Ние проектирахме интерфейса с изчистена, сърдечна естетика, използвайки меки бели, топли червени цветове и ръчно рисувани илюстрации, за да предизвикаме усещане за доброта, надежда и искреност. Всеки визуален елемент беше създаден така, че да изглежда достъпен и човечен, подсилвайки емоционалната мисия на платформата.
Типографията и разстоянията са внимателно балансирани, за да се гарантира четливостта, докато персонализираните икони и леките визуални подсказки насочват потребителите без усилие към опциите за дарения и актуализациите на проектите. Вместо да разчита на прекалено корпоративни или общи визуални елементи, дизайнът излъчва топлина чрез прост, вдъхновяващ layout, създавайки интерфейс, който изглежда личен, надежден и в съответствие с целта на Предай нататък.
Turning Vision Into Voltage
