Crafting a modern, user-friendly website that empowers businesses to easily access AML and compliance solutions—fostering trust and clarity at every turn.
How did we help::
- UX/UI
- Development
Client
Industry
Compliance Navi is a specialized AML and compliance consultancy, dedicated to guiding businesses through complex regulations while fostering trust and security.
The launch of Compliance Navi's new website has transformed the way audiences interact with the brand, leading to significant improvements in engagement, user retention, and revenue potential.
Increase in lead inquiries, driven by streamlined navigation and prominent CTAs
Decrease in bounce rate, reflecting improved user engagement and clarity
Growth in returning visitors, showing increased trust in the brand's AML expertise
Longer session duration, indicating deeper exploration of compliance resources
Though recognized for their AML and compliance expertise, Compliance Navi's single-page website prevented them from fully showcasing their breadth of services and establishing the trust crucial in a heavily regulated industry.
The single-page format limited the ability to present the full depth of AML and compliance services.
The design didn't align with modern standards, undercutting the brand's professional credibility.
Potential clients struggled to understand the breadth of Compliance Navi's expertise at a glance.
Key calls to action were hard to find, causing missed opportunities for lead generation.
We adopted a user-first methodology to transform Compliance Navi's digital presence—focusing on clarity, trust, and seamless navigation for businesses seeking AML and compliance solutions.
We began with competitor analysis to identify best practices, then developed personas—from small business owners to compliance officers—to guide content and structure.
We structured the site around AML, compliance, and training, using intuitive labels and a sitemap to ensure frictionless navigation from the homepage to deeper services.
We reinforced Compliance Navi's authority with a modern, professional aesthetic—deep blues, neutral grays, crisp typography, and subtle brand accents.
Responsive layouts, touch-friendly menus, and optimized loading ensure a seamless experience on any device.
In this phase, we delved into the AML landscape, analyzed competitors, and crafted user personas—laying the groundwork for a clear, trust-building experience. By identifying industry gaps and pinpointing user needs, we established a strategic roadmap to guide Compliance Navi's redesign toward greater credibility and accessibility.
Key takeaways:
Users need clear, jargon-free explanations, visible proof of authority, and streamlined navigation. Mobile responsiveness is critical, and a modern, credible design is essential in a high-stakes AML field. With these insights, we moved into the UX phase, creating user flows, sitemaps, and wireframes
Defining our users
To ensure the final design would resonate with different types of clients, we developed two user personas. Each persona reflected a unique audience segment—differing in goals, pain points, and decision-making processes. By clarifying these differences, we could tailor the site's content and navigation to meet specific user needs without overwhelming them with irrelevant details.
Mind mapping & early concepts
With insights from the competitor analysis and our newly formed personas, we turned to mind mapping. This exercise helped us visualize how services like AML, GDPR, outsourcing, and training could intersect. Mapping out these connections ensured that every crucial offering would be accessible and easy to understand, setting the stage for a well-structured information architecture.
Gaining perspective on a specialized AML landscape
We began by conducting a competitor analysis across various AML and compliance service providers, from local law firms to international consultancies and automated platforms. This deep dive helped us understand the competitive landscape and guided us in crafting a more intuitive, trust-building approach for Compliance Navi's website.
Guiding users with purposeful flows
To ensure a seamless and intuitive experience, we mapped out how different audience segments—based on the two user personas—would navigate through the website. These flows were carefully structured to reduce friction, anticipate user questions, and make it easy to take the next step—regardless of the user's technical expertise or familiarity with compliance terminology.
Structuring clarity through smart architecture
We developed a clear and scalable sitemap to define the site's structure and help users find what they need without friction. Services were organized into three main categories—AML, Compliance, and Training—based on user intent and business logic.
Wireframes became the backbone of our design process, shaping how users would explore and interact with Compliance Navi's digital platform. Our focus was on building trust and simplifying complexity. From the homepage to detailed service pages, the wireframes mapped out intuitive pathways for users to discover AML, compliance, and training offerings—guiding them confidently toward contact and consultation points.
More than just structural sketches, these wireframes helped us test content hierarchy, align the layout with user expectations, and ensure responsiveness across devices. They laid the groundwork for a confident, credible, and user-friendly experience—one that reflects Compliance Navi's authority in a highly regulated field.
Our research showed that many of Compliance Navi's users—especially busy professionals—access the site from mobile devices. To ensure a smooth experience, we carefully optimized the design for smaller screens. This included refining navigation, simplifying layouts, and ensuring that key content such as services and contact options remained easily accessible. The result is a responsive, reliable experience that supports users wherever they are.
We built a clean, collapsible mobile menu to help users quickly access services like AML, GDPR, and training—without digging through complex navigation.
Buttons and links were scaled and spaced for comfortable touch use, allowing users to browse and take action easily, even in fast-paced work environments.
With image compression, minimized assets, and efficient caching, the site performs smoothly across mobile networks, reducing wait times.
Each service section was optimized for readability and usability on mobile. Accordion sections, concise layouts, and accessible links make it easy for users to learn and act—anytime, anywhere.
Through research and thoughtful design, we created a digital experience that reflects Compliance Navi’s values—clarity, professionalism, and trust - making complex regulatory services approachable and easy to navigate.
For a consultancy like Compliance Navi, clarity and trust are essential to converting visitors into clients. Since the goal isn't to sell products but to encourage contact and consultation, we optimized the user journey with clear, strategically placed CTAs, a clean content hierarchy, and intuitive navigation. Users can easily explore services, understand their relevance, and reach out without confusion or clutter—ensuring a smooth path from first impression to action.
For Compliance Navi, trust and clarity were the foundation of the visual experience. We designed the interface with a refined, minimal aesthetic, using a light background contrasted with deep blues and neutrals to evoke professionalism, stability, and security—key values in the compliance sector.
Typography and spacing were carefully chosen to enhance readability and hierarchy, while subtle visual accents, such as iconography. Rather than overwhelming users with dense legal visuals, the design communicates expertise through calm, structured layouts and a confident tone, resulting in a user interface that feels modern, trustworthy, and distinctly tailored.
Turning Vision Into Voltage
